Just before you spend - stand back ...think, what am i expecting my site to achieve?
Great visibility across search engine result pages = more business
But before you sign your cheque - check this cautionary tale
I run giftware shop based in Shepphurd Wiggleypeas Ltd with a fantastic and unusal personilsed gift called the widget wiggleypea! i've just set up a online shop and my SEO expert has assured me i'll be top of Google He says that searching for www.wigglypeas.co.uk "wigglypeas gitware shop Shepphurd" I will see my site top of google- Fantastic i hear myself think
I part with the cash and after the web site is launched - i see for my self when i search Google
wiggleypeas .co.uk No 1 page
wiggleypeas giftware No 1 page
Wiggleypeas Shepphurd No 1 Page test result google
Giftware shop in Shepphurd No 1 page! test result google
The SEO company did exactly what they said they would do and the response has been well ...not very good.
Everyone in Shepphurd knows about the Wiggleypeas Giftware shop
There only six shops in Shepphurd
My domain name is known only via printed material and on my product
oh my best product the widget wigglypea mug is actually a gift mug, these mugs are hand made personalised mugs - the perfect gift
If I search for gift mugs on Google i'm on page 30, which considering there are 1253000 possible pages - its not too bad and still i might get some enquires (maybe 1?) There are on average 14000 searches made on Google for the term personalised mugs every month and i'm sure most people will look past the first 2 result pages. (Not true)